

This book should be required reading for any manager.” -Charles Duhigg, author of The Power of Habit “Achieving enormous success while holding fast to the highest artistic standards is a nice trick-and Pixar, with its creative leadership and persistent commitment to innovation, has pulled it off. “Just might be the best business book ever written.” - Forbes Everybody should be able to talk to anybody.



The essential ingredient in that movie’s success-and in the thirteen movies that followed-was the unique environment that Catmull and his colleagues built at Pixar, based on leadership and management philosophies that protect the creative process and defy convention, such as: Nine years later, Toy Story was released, changing animation forever. student at the University of Utah, where many computer science pioneers got their start and then forged a partnership with George Lucas that led, indirectly, to his co-founding Pixar in 1986. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired-and so profitable.Īs a young man, Ed Catmull had a dream: to make the first computer-animated movie. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Futures Trading & Digital Currencies (5)įor nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, WALL-E, and Inside Out, which have gone on to set box-office records and garner thirty Academy Awards.
